Aurora Humanitarian Initiative launches #AraratChallenge new crowdfunding campaign

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The Aurora Humanitarian Initiative has launched the #AraratChallenge, a new crowdfunding campaign aimed at raising money for people around the world who are badly in need of basic humanitarian aid and support, the pres office of IDeA Foundation reported on Friday. 

The #AraratChallenge, a video-based crowdfunding campaign, is set to increase the impact and expand geographical scale of the Aurora Humanitarian Initiative's projects, which are aimed at combating poverty, improving healthcare and providing education to those in need. The aim of the campaign is to inspire and involve them into Aurora’s mission of empowering successive generations of humanitarians. 

Aurora invites people allover the world to take part in the campaign. The raised financial means will be spent on implementation of the Aurora Humanitarian Initiative's projects, which support people in need directly. 

The key symbol of the company is Mount Ararat, a universal symbol of renewal and hope for a better future. 

Noubar Afeyan, Co-Founder of the Aurora Humanitarian Initiative, is quoted in the press release as saying that Mount Ararat is the biblical mountain where Noah’s ark is said to have landed and a crucial part of the story about humanity’s second chance. 

"As we know, a century ago our ancestors were also given a second chance to survive the Armenian Genocide. Many people, including my grandfather, owed their survival to the generosity of others. One hundred years later, we founded the Aurora Humanitarian Initiative and the Aurora Prize for Awakening Humanity on behalf of the survivors and in gratitude to their saviors. We are committed to giving a second chance to those who are in need today. The #Ararat Challenge is a unique opportunity to continue the cycle of Gratitude in Action together,” he said.  

Ruben Vardanyan, Co-Founder of the Aurora Humanitarian Initiative, on his side, said  
everyone deserves a second chance, and the #AraratChallege is a call to help us give that chance to people around the world.

"I myself and many other Armenians are alive today only because some courageous and compassionate people saved our grandparents one hundred years ago. Today, we continue to see victims of violence, war and genocide around the world. Most often, children are the first victims of these heinous atrocities. And just as we sought help a century ago, today we can be those that help; we can make a difference. Today, we are fortunate to have a turn at making the world a safer place for the generations to come. Join the #AraratChallenge and put your Gratitude into Action,” he said. 

The Aurora Humanitarian Initiative is the vision of philanthropists Vartan Gregorian, Noubar Afeyan and Ruben Vardanyan who have been joined by more than 440 new supporters and partners.

All funds received in the form of donations will be directed to the Aurora Humanitarian Initiative’s programs that directly benefit those in need. 

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